Ordering a Tesla vs a car from a traditional automaker is advantageous in another facet: you can lock in a price (and have it adjust downward in case of price cuts) months before you take delivery. With a factory order from Ford, GM, or anyone else, there's no way to lock in pricing, and even when you do hash out an agreement with a dealer, they can always reneg and charge you more. I think that is one more reason Tesla has experienced increased demand: lots of people going "well sh!t, if I have to pay sticker price or more, might as well just plop down money on a Tesla, since they only charge sticker and never anymore!"