If what you want is a 150kwh battery, doing that for an additional $20K is probably plausible, at least pretty soon, but using the present 18650 based batteries, you'd add about 1000 lbs to the weight of the car, with the accompanying change in suspension dynamics, loss of range efficiency, increase in charge time, etc.
I don't know about you, but about 355 days a year, I drive less than 250 miles, and on those days I'd prefer the lighter car and more moderate battery. in fact, 330 days a year, the range of a Leaf would be totally adequate. so most of the time, I'm carrying half a ton of lithium and associated fooferah that I only use a couple dozen times a year. The point is that everything is an engineering tradeoff. for now, my judgement is that Tesla got the tradeoff pretty close to right: for long distance travel, we need to supercharge more often than an equivalent ICE needs to fill up, but it's far less painful than it would be in a 25kwh car. they can make this less problematic by filling in the gaps in the network, but that takes time. their funding base is not as strong as a GM or Toyota might be and they've failed so far to get competitors to adopt their superior charging format, both of which things slow dissemination of SpCs.
battery technology is getting better every day and Tesla (and GM and several others) are trying to make better cell to use for car batteries. they'll get there but it might be a while before we get a 500 mile car for the same price and weight.
--Snortybartfast
Back when ICEs beat out steam and electric cars, even ICEs didn't have great range compared to today. The Model T had a range of about 200 miles and it was the Model 3 of ICEs. What happened was ICEs got longer and longer ranges over time, especially as more efficient cars came along with hybrids and such. 400 miles was a typical ICE range 20 years ago, but today 700 is possible with some cars.
Consumers have become used to being able to just jump in their car and do a long road trip with no concern unless your car is in poor repair. Few people make very many road trips in a year. These days people who need to travel a lot on business tend to fly rather than drive. For most companies it's a lot cheaper to pay the airfare, car rental, and lodging for their traveling employees than to essentially pay for the downtime while employees spend days traveling between cities, even if the "fuel" was free.
With electric cars we're faced with having to think about some things that people haven't thought about in even for most of our parent's lifetimes (and my father was born in 1920). Road trip capability is one of the biggest.
So far I've had some minor tastes of what long distance travel will be like. In the first week we made a trip to Olympia and supercharged in Centralia on the way home. Yesterday we went down to Salem. I may have had enough to get all the way home, but we were starving about the time we got to Woodburn, so we plugged in and ate. Woodburn is very convenient if you're hungry. Even if you're not hungry, we had enough energy put into the battery to easily get home before we even sat down at the restaurant. The battery hit 90% as we paid the bill and left.
The only painful thing about the whole process was I missed the exit for the outlet mall and had to turn around at the next exit which was 6 miles up the road.
On a longer trip it will probably be a bit more tedious, but I think my tendency is to push on through past the time where my body is comfortable and I end up getting to my destination rather stiff. Being forced to get out and walk around a little every few hours is probably a good thing.
I have been concerned about real world range vs rated range. Running around town I consistently burn more energy than the rated range. Part of that is probably the need to climb a hill just before getting home. On a short trip of 10-20 miles I have a big energy burn at the end. Also the car is a lot less efficient when speeding up and slowing down all the time.
I was watching the rated range vs actual range yesterday. For the first 30 miles we were way below the rated range, but we began to catch up and when we got to Salem we were within 5 miles between actual and rated ranges used. I was driving 5-10 mph over the speed limit (70-75 mph) with the air conditioning running, so it wasn't exactly hypermiling. I did have AP on most of the time. I was glad to see the rated range seemed to be closer to reality when actually driving on the highway for any distance.