I think two things are going on here.
One, like
@Apone said, Tesla wants the car to sell itself, so they haven’t focused on really building out the support around it. The cars are obviously amazing, so it mostly works...for now.
The other thing is that Tesla is oddly positioned. They’re not just a car manufacturer. They’re also a tech company. So while their service dept might be comparable to say, BMW...we’re also comparing them to, say, Apple.
Clearly, there are a lot of Apple fanboys in the world (I’m likely one of them). That’s not because iPhones are
that much better than a Galaxy, or Note or a Pixel. Its not because AirPods sound amazing. It’s because of
everything that Apple has built around their products. The ecosystem. The support. The seamless buying experience. It’s cliche, but everything really does just work. And when something breaks, there are solid processes in place to remediate the situation to the customers satisfaction.
That’s not Tesla right now. Again, the cars are amazing, but the buying experience, getting service, getting online support, it’s kind of janky TBH. People don’t really love Tesla. People love
their Teslas. But what happens when Teslas aren’t as comparatively amazing? What happens in five years when say, Apple releases a semi-autonomous EV
and surrounds it with world-class support and a robust ecosystem?
I think this is what we’re seeing. Tesla is consistently missing out on easy opportunities to solidifying it’s customer loyalty.