I think as you do, that Cybertruck conceptually fills a good market segment. However, I have a warning. Cybertruck has dragged its feet being released, I suppose being held up by factory space and development teams being unavailable. Well, now that it's coming, I want to remind social media people of the proper network effect, not poisoning the network effect.
It is this:
DON'T advertise the Tesla Cybertruck: If it is good enough, it should sell itself.
Tesla snobs: DO NOT BUY the Cybertruck. I know you want one, but you will not help the cause of electric vehicles if a bunch of ex-Prius owners buy Cybertrucks, because, let's face it, you are not admired by pickup owners, and pickup drivers will forever think of Cybertruck as "disgusting", and the DNA of feature requests will enforce that, unless you keep your rotten mittens off, at least for a while (I say a few years).
DO NOT buy a Cybertruck unless you actually KNOW you will carry cargo with it that a Model Y cannot fit.
If you are a snob, just wait for your Cybertruck. DO NOT be "first". If Tesla Cybertrucks are successful, and are selling in the millions, you can sneak a buy of one in there when everyone else already has one, and you will be absorbed into the masses of people with them. If Tesla snob weenies are the only people who buy Cybertrucks, then they will be tainted, and they will not sell after the snobs have gotten theirs.
And yes, snobs are not enough to change the market to electric vehicles. Not by a long shot. Being a snob is not a virtue.
This strategy needs to be adjusted as needed, but likely it does not need any type of adjustment. Here is my metric: I think the proper time to wait for the non-snobs to find out about the CyberTruck before the snobs are allowed to purchase one is about two years after the factory can fill every order. If by two years after the factory can fill every order for the cybertruck Tesla still needs people buying it, then for whatever reason, the real pickup owners will have not learned of it, and any last-ditch effort to get it into people's hands can allow the snobs to go ahead and purchase Cybertrucks then.
So, the rule of thumb is if you are a snob, wait two years before buying a Cybertruck (from the date of massive shipments, which is a few years of S curve into production, so maybe 4 years?).
Alternatively, if you are a snob but you are also a good actor, then you can pull off cargo without being cult. You can put on man clothes, make sure you don't look anything like Tim Cook, act like you have a family, put a bunch of stuff in your bed (of your CyberTruck, which means the back cargo part in case you did not know that), and copy the other men. They might look at you funny, so you have to be a really good actor and know a few things about shop class.