Everyone who gets in my Tesla, wants one.
There will never be a demand problem.
Except with all those clunky old ICE cars pretty soon.
A topic of interest to me has been whether the less expensive Model 3 short range w' standard interior might begin to impinge on mainstream as well as luxury automobiles.
Honda has recently launched what they consider to be an "upscale" compact car, the 3rd Generation Insight hybrid:
2019 Honda Insight - Hybrid of style and efficiency | Honda
In terms of overall physical footprint, cabin space, and trunk capacity, the Insight is very close to the Model 3. Both cars are about 185" long, have 97 ft3 of cabin space, and a 15 ft3 trunk.
For people not familiar with Honda product, the new Insight is based upon the same platform as the Civic, but has a more refined suspension, different body panels, more sound insulation, and better interior materials. The powertrain is a 1.5 liter Atkinson Cycle DOHC i-VTEC gasoline motor, connected to 2 electric motors: one for regenerative purposes, and the other for driving the front wheels. Most of the time, the Insight acts like a serial hybrid, with the 1.5L motor acting as an electric generator which feeds power to the primary electric motor. At highway speeds, the 1.5L motor can directly drive the front wheels for maximum efficiency. The Insight achieves an EPA rating of 55/49/52 MPG City/Highway/Combined using this complicated powertrain. With 151 peak horsepower, 0-60 is possible in about 8.5 seconds.
The midrange Honda Insight EX has an MSRP of $24,060. With upgraded 17" wheels and the addition of ultrasound proximity sensors, the sticker price is $26,652. It has a cloth interior, 8" infotainment system, 60/40 split folding rear bench, and Honda Sensing (Honda's active safety suite). There is no moonroof, no power seats, no fog lights, and no seat heaters. This is as comparable as I can get feature wise to the entry level Model 3.
The question I have, is whether buyers would be willing to pay an extra $10k for a Model 3 SR (35k base price, +1k for paint choice). I have intentionally left out any tax advantages, because the credit begins to phase out after this year, and not everyone has enough income tax liability to take full advantage of the maximum credit.
The Model 3 has the following advantages:
- Much better acceleration: 0-60 in 5.6s, a whole 3 seconds quicker.
- Sportier handling. Model 3's weight balance is more optimal and the CoG is lower. Insight is still 60/40 Front/Rear weight balance due to its FWD architecture.
- Autopilot hardware. Much more advanced computer systems and more cameras. AP2 software has also improved rapidly in the past 6 months.
- More advanced interior. The 15" touchscreen and dashboard vent are far more advanced than anything Honda offers.
- Lower fueling costs. At 15,000 miles/year, the Model 3 costs about $527/year to power, at EPA rating of 27 kWh per 100 miles, and cost of $0.13 per kWh. The Insight costs $865 to fuel for the same distance, at 52 MPG average and $3/gallon of fuel.
- More refined driving experience. A side-effect of the Insight's series hybrid nature is that the 1.5L motor can drone under heavy load, which many reviewers have found to be a bit irritating. The Model 3's EV powertrain is silent by comparison.
- A frunk that is good for 2 more cubic feet of storage.
The one area where the Insight has a big advantage is range.
The Insight's fuel tank is a paltry 10.6 gallons, but the efficiency of the hybrid powertrain allows for up to 551 miles of unrefueled range. In practice, Honda vehicles tend to turn on their "low fuel" warning lights and indicate empty when 2 gallons are left, but this still gives the driver about 450 miles of driving before the irritating warning light turns on. This is more than double the Model 3 SR's estimated nominal EPA range of 215-220 miles. While home charging and Supercharging mitigate this disadvantage, some drivers will find the Insight's longer range to be more convenient. Others may find that they need to spend an hour eating lunch anyways, and that they can travel close to the same 400-450 miles on the Model 3, using the Supercharger networks, and not incur much if any time penalty.
I do not know how this will play out, but I suspect that it is possible that Model 3 could begin to steal away not just BMW 3-series buyers, but some mainstream car buyers too.