60% range loss is greatly exaggerated.
I do not plan to turn HVAC off, use gloves, seat heater only, drive 65 mph - that is not why I bought an expensive car. So I drive reasonably (72-75 mph), and heat it reasonably (72-73F) - just enough that I am comfortable in a T-shirt. With these settings, the worst I have seen with the RWD LR last year was 387 Wh/mi (85 mile trip, 23F with strong winds), and with the P3D- this year 410Wh/mi (180 mile trip, 25F, strong side winds) - I actually supercharged on the last one to avoid range anxiety going home... So for me, range loss in winter got as high as 38% on the RWD and 40% on the performance AWD.
I had multiple other drives with better consumption at lower temperatures, but with no wind. I suspect that in a blizzard I could hit 60% range loss, but that would be an extreme case scenario - and definitely not the kind of weather anyone should drive in unless emergency situation.
So know your car and enjoy it. The energy app is spot on after recalibrating for weather conditions in about 10-15 miles. I never got surprised in the 3 Teslas we owned.
I do not have enough data for the model 3, but here is my graph for the P85D for 2 winters. I suspect model 3 winter loss will follow a similar pattern
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