I am taking delivery tomorrow after waiting 6 weeks since custom ordering. I escalated this incentive issue pretty forcefully through my sales rep. Got a call from the sr. manager who said that he spoke to the director and had the following message:
"We never gave free upgrades or price cuts on custom ordered vehicles. When someone orders a new build, we first try to match that configuration with a new inventory vehicle. If we cannot find an exact match, but if there's a close superset available, we waived the cost of up to two upgrades as part of the incentive if the customer was willing to take delivery of the inventory vehicle before the end of the month".
Now if this isn't true, everyone at Tesla is lying through their teeth.
They also said that the incentive only ran for 3 days (Fri/Sat/Sun) last weekend, and is no longer available. I called a couple of showrooms in the area today (Friday) and the deal is not back this weekend.
Doesn't look like anybody paid lower than the cost of their custom build. Just that they got more stuff for no additional charge. I didn't order 22 inch wheels for a reason (reduces range, higher tire wear etc) and do not want them. I don't want to drive a flashy red car that screams for attention either. I like the look of the Figured Ashwood trim against the matte charcoal black seats, which comes without additional cost anyway. Im the kind who wouldn't think I 'saved' on something just because I got something for free that I didn't want. To me, any deviation from my exact original configuration is a 'downgrade', regardless of its higher cost to Tesla.
But I could save $1,500 (Midnight Silver) if they deduct the price of the paint from my custom order, which they wouldn't. I may be able to force their hand by refusing delivery tomorrow, but I don't think its worth ruining the 100K car buying experience for my family for that 1.5%.
They did offer me some goodies instead though.