A Tesla is a magnificent, one-of-a kind vehicle, that in the US, and in the other well selling markets is competitively priced or even costs less than similar cars. In addition to the Autobahn speed issue (yes, we beeline at 100 mph and more every day, with great mileage turbo diesels), it is a serious obstacle that this is not the case in Germany. There are no government incentives, there are no luxury taxes on other cars and no support for installation of charging infrastructure.
So apart from the emotional and sustainability advantages, customers do compare cars on price. As discussed earlier in this thread, customers would consider a Tesla in comparison to a reasonably well equipped large Diesel or large petrol engine 5 series, A6 or E class. The price point of those cars is quite different, however.
Because of a 19% sales tax and an 11% (?) import tax, a well equipped MS 85 in Germany will cost in excess of € 100.000, $ 137,000, with the no money down lease as currently offered at $ 2,200 / month or more, with no negotiation space on price.
Due to competitive lease pricing, that is 1.3 to 1.5 times the amount of a similar list price BMW or Audi lease, and often twice as expensive as a well negotiated similarly equipped large Diesels, e.g. 535D or an A6 with 300 hp 600 Nm frugal consumption cars. In contrast to Norway, the Netherlands and the US, unfortunately and beyond the influence of Tesla, the Model S is much more expensive than in the US and not really competitively priced in Germany.:frown: