Another thought on this. Imagine if you could go back in time and change what Elon said about the production ramp for the model 3. What if instead of saying 500,000 by the end of 2018, he instead said that they plan to double the total number of units produced at Fremont in 9 months, and double it again in 9 months after that. Because that is more then likely what will happen and that would have been a big enough statement to move or protect the stock price. Gone would be all this crap about a failed ramp, because frankly doubling production every 9 months is not failure, its pretty much what Tesla has been doing for a decade and its pretty much as fast as fast as anyone could improve production as an upstart auto manufacturer. As a matter of fact, its a requirement to survive and grow and the reason you dont see any new American car companies in the last several decades besides Tesla. Certainly they could have stopped at S/X and made money over the long run, but if you want to keep growing you cant make 1000/w mid sized lux sedans and compete on price. You need the scale that comes with 10k/w to compete. Without the 10k/w you dont have Panasonic committed at the GF1 and you dont have pricing and terms from tier one suppliers and thus you would be unable to compete.
Tesla is doing only exactly what is required to grow and be competitive and they are doing it very well when you put things into perspective. This is why I say you should ignore what Elon says and focus on what Elon and Tesla delivers. Elon lives in a time dilation bubble where time moves much slower and he can get more done, but that bubble does not expand farther then his head.
Once Model 3s hit the ground in mass and over the holidays when family and friends are getting dozens of test drives and as people go back to work and their neighborhoods and give people rides, this negative news cycle will change because the consumers of the news will be clamoring for it. This should coincide very well with 2 qtrs of profits and should be explosive for the stock. I also predict that by the middle of next year that Tesla will finally come out with the refreshed styling on the the S and X. I expect this to be more evolutionary then revolutionary, but it should have some features form the model 3 like the AC and single screen to improve maneuverability. The binnacle screen would be replaced by a Augmented reality HUD, similar to what Panasonic showed off more then a year ago. This refresh and 2170 pack will show up right as the tax credits diminish to $1,850. My new Theory is that Tesla will drop the 75Ds and replace it with a 120D based on the 2170 and continue to make the 100D based on the 18650. This will help Panasonic and will help in the transition of the entire lineup over a year or more. Getting rid of the low margin 75D and replacing it with the higher margin 100D and letting Model 3P fill that vacuum at much higher margins then the S75D. Tesla will have the ability to lower prices at every point in the product line while going more upscale with the 120Ds and still maintain better margins then they had with 75Ds in the lineup because the margin difference between the low end S and the high end Model 3s.
The model 3 also has an incredible range of market segments that it can compete. From all the way down to a Carolla, all the way up to a BMW M5 or AMG E63 or Audi S4/5 and that is without any tax credits. (the caveat here is that I am assuming that Tesla will offer a ludicrous mode for Model 3 to make it competitive with the 5 series and E class level sports cars.)
Do I think that many Carolla customers will buy a model 3? No, but if you are a motivated enough and you have solar or are in a good place for solar, then you can make it happen. This is why the Model 3 being such a sexy car is important. It will drive people into doing the math and will motivate people to cut some expenses to be able to afford the higher model 3 payments because to make it competitive on price you must take into consideration residual value, which is something you dont get back until you sell the car. Even if you never sell the car and you have Solar, the Model 3 will win the marathon with its lower TCO while maint and fuel costs continue to grow for ICE vehicles as they age.