News from Brussels , Audi in troubled water .
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Audi postpones electric SUV launch in wake of CEO arrest
This is incredible. I cannot imagine that they have to cancel that important release without even setting a new one with claim of organizational challenges. That does sound something did go severely wrong! It looks like they indicate this has to do with the new CEO which does not make a lot of sense to me.
"Audi, Volkswagen’s most profitable unit, said late on Monday that the Audi Summit, set for August 30 in Brussels where the e-tron will be built,
has been cancelled. Instead, the summit
will take place at an undetermined time and location in the United States.
(...)
Hours before Audi’s notice, Mercedes issued a press release saying it would officially launch its new all-electric brand, EQ, on September 4. Its first vehicle will be the EQC, a SUV to rival the Audi e-tron. (...)
Mr Stadler acknowledged that Tesla, despite its production problems, has captured the imagination of a new generation of drivers, robbing German carmakers of their reputation for having an innovative edge.
“First of all we have to be honest: Tesla knocked on the door and shook up the industry,” he said. “It was a wake-up call.
Mr Stadler made it clear that he saw BMW and Mercedes as the competition, rather than Tesla. In part because of Tesla’s low production volumes, but more so because the US electric carmaker has not made an annual profit since it was founded in 2003. (...)"