Given that many people, who could afford to do so, do not buy a Model S due to a visceral rejection of any display of luxury, and given that they will be enticed to order a Model 3, could a large portion of these people be lured into a temporary purchase of a Model S while waiting for the 3 to make its appearance?
We’ve all met the "millionaires driving Priuses" group. I agree with those that think this market is many times the size of those who would purchase a Model S. Thus Model 3 reservations will, I am certain, exceed 150,000 in the first few months and continue to grow continuously through its release in 2017. I believe I may have an idea that can convert these reservations into Model S/X purchases.
When the orders are in place Tesla sends out a letter reiterating what we have all known for years – the Roadster and S/X were always meant to develop the capital necessary to produce the 3. “You can help us run the final mile of our mission, avoiding further investment or loans, by purchasing …” Well, you already know the rest. Thus Tesla appeals to their altruistic nature and perhaps can offer them something additional.
What if Tesla adapted their current trade in value guarantee to a slightly higher percentage if it is used to convert their Model 3 reservation to an order?
Benefits to the consumer:
· Let’s them be a part of the sustainable transportation mission now.
· Gives them a reasonable explanation as to why they bought a luxury car.
· Allows them to reduce their carbon footprint instantly.
· Allows them to return to their more comfortable position vis-à-vis the automobile in two to four years with minimal cost.
· Let’s them enjoy life more now!
Benefits to Tesla:
· Increases S/X sales now reducing need for external capital.
· Increases the mass of sustainable transport evangelists.
· Does the same as to Tesla enthusiasts.
· Potentially increases total lifetime sales to any given customer as many may choose to keep their “old” Model S/X and simply add the Model 3 to the stable.
Benefits to me (in the spirit of full disclosure):
· I’d like to have two minutes of Elon’s time – I have an idea (patent pending) that I think is the last piece needed to make sustainable transport palatable to the masses. If I can’t entice him in two minutes then I’m probably wrong. But it would still be great to shake his hand!
I have personally talked with a number of people on the edge of buying an S who would be pushed over with this approach. It might be wise of Tesla to wait a few months to offer this option. Especially as the first full year of production will likely be preordered within 30 days. Six months from now it’s going to be a four year wait. What do you think? Am I out of my mind, or maybe on to something here? What negatives have I missed? Are there other positives? Some of the greatest “group think” happens here – so, let me have it!
Rick
We’ve all met the "millionaires driving Priuses" group. I agree with those that think this market is many times the size of those who would purchase a Model S. Thus Model 3 reservations will, I am certain, exceed 150,000 in the first few months and continue to grow continuously through its release in 2017. I believe I may have an idea that can convert these reservations into Model S/X purchases.
When the orders are in place Tesla sends out a letter reiterating what we have all known for years – the Roadster and S/X were always meant to develop the capital necessary to produce the 3. “You can help us run the final mile of our mission, avoiding further investment or loans, by purchasing …” Well, you already know the rest. Thus Tesla appeals to their altruistic nature and perhaps can offer them something additional.
What if Tesla adapted their current trade in value guarantee to a slightly higher percentage if it is used to convert their Model 3 reservation to an order?
Benefits to the consumer:
· Let’s them be a part of the sustainable transportation mission now.
· Gives them a reasonable explanation as to why they bought a luxury car.
· Allows them to reduce their carbon footprint instantly.
· Allows them to return to their more comfortable position vis-à-vis the automobile in two to four years with minimal cost.
· Let’s them enjoy life more now!
Benefits to Tesla:
· Increases S/X sales now reducing need for external capital.
· Increases the mass of sustainable transport evangelists.
· Does the same as to Tesla enthusiasts.
· Potentially increases total lifetime sales to any given customer as many may choose to keep their “old” Model S/X and simply add the Model 3 to the stable.
Benefits to me (in the spirit of full disclosure):
· I’d like to have two minutes of Elon’s time – I have an idea (patent pending) that I think is the last piece needed to make sustainable transport palatable to the masses. If I can’t entice him in two minutes then I’m probably wrong. But it would still be great to shake his hand!
I have personally talked with a number of people on the edge of buying an S who would be pushed over with this approach. It might be wise of Tesla to wait a few months to offer this option. Especially as the first full year of production will likely be preordered within 30 days. Six months from now it’s going to be a four year wait. What do you think? Am I out of my mind, or maybe on to something here? What negatives have I missed? Are there other positives? Some of the greatest “group think” happens here – so, let me have it!
Rick