How do you figure Tesla are Nokia?
Not sure how that was your takeaway, Quite the opposite.
Apple wasn’t the first smartphone maker, nor are Tesla the first EV maker, both GM and Nissan beat them to it.
At the time Nokia had been making dumb phones (ICE cars in the analogy) for decades and were considered experts. They then switched to making “smartphones” or EVs in this analogy which were a little smarter than the candy bar models but still tied to that old paragdim. Apple came in with a revolutionary UI, touch screens instead of soft buttons that did whatever the text above them on the screen said they did in that particular app and changed the game. Likewise Tesla, no start button, one pedal driving, no keys, walk away lock, supercharger network etc. revolutionary user experience that beats the competition hands down.
Tesla is Apple in this scenario, they don’t have a century of business experience or a long history of manufacturing vehicles, but have landed out of nowhere with a better product than all of the other manufacturers and leapfrogged them in technology so far that it’s impossible for the competition to catch up no matter how much they scramble.
iPhone came in with desktop class mobile apps that blew the legacy manufacturers out of the water, and they were so arrogant they didn’t believe a Silicon Valley upstart like Apple (or Tesla) could possibly do better, prompting comments like “We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.” —Palm CEO Ed Colligan,
November 16, 2006 or “There’s no chance that the iPhone is going to get any significant market share. No chance.” — Microsoft CEO Steve Balmer,
April 29, 2007. We’re seeing the same level of arrogance amongst the ICE makers today.
We saw car companies saying the exact same thing about Tesla: “They will never make money on the Model 3 because the cost is way too high. He’s got 9,000 people in that assembly plant producing less than 150,000 cars a year. The whole thing just doesn’t compute. It’s an automobile company that is headed for the graveyard,” Former GM CEO, George Lutz -
September 18, 2018.
The roadster was the Newton, expensive and little sold. The S/X we’re the iPod, great product in an exciting new package. The Model 3 was the original iPhone, revolutionary but not practical for everyone. now we’re are the stage of the Model Y, which is the iPhone 3G, hugely practical, mass market, able to scale production with learnings of what has come before, huge demand.
Everything else is Android. Quite literally in some cases like Polestar. But every other EV maker is still using the same common parts from Bosch and Honeywell like they have for decades which is why most vehicles UIs look pretty similar because 90% of the hardware and software smarts are outsourced. This is also the direct reason why VW for example have so much trouble with OTA updates because they didn’t write the firmware for all these screens and other third party systems in their vehicles and why all but those who are running their own vehicle OS on their own hardware will always be several steps behind.