Let me start with a wholehearted congratulations to Tesla, Elon, and the team. The Model 3 is undoubtedly the Model T of this generation, and will set the precedent for what automobiles can and should be for not just the upcoming decade but well into the next century. I can appreciate just how full-featured even the base model is, as it it certainly looks like it incorporates the best of what Tesla is capable of into its value-propositioned design which is no small feat. From this lack of corner-cutting, it is blatant that Tesla understands the importance of starting with a wholly-functional base then adding features that are entirely optional for having a great experience. As Tesla is setting a new precedent, I believe it is critical that vehicles are not unnecessarily restricted or limited by putting software behind a paywall. The computer and technology industry as a whole, which I believe Tesla aligns with even more so than the automobile industry at this point in time, has been moving away from the model of paying for software or an operating system that has additional features in favor of a singular, unified base with free updates. Apple has it right with their devices by including all software features on every capable iPhone or Mac model, and releasing even major updates for free after users have already paid for the hardware -- and many technology companies have followed suit; charge solely for the hardware, not software. Tesla should not revive this backwards-thinking trend in cars that are frankly (beautiful, well-made) pieces of forward-moving technology. While I can applaud Tesla for including Autopilot safety features on every Model 3, if the full Autopilot hardware is in place it seems nonsensical to stop there. As the rest of the Autopilot features are pieces of software that do not require additional hardware, they were already developed and will have to be continually refined regardless of whether two owners pay to have the ability to use them or if 200,000 owners do. That is the key distinction between software and hardware upgrades: there is zero additional cost to provide the software to all users rather than the select few that purchase it. In fact, it can only make the software better for all as it affords Tesla the ability to further refine Autopilot through real-world testing across every single road and route possible. Model S owners knew that they were funding the development of Tesla and could expect to fund software development which is why charging for software features that didn't come with the car could be expected, whereas the Model 3 is Tesla's first mass-market product. This is where Tesla has to prove how it will present itself to the consumer market. I believe that if Tesla does not charge for software features that could easily be on all cars, then it will entice more consumers to purchase the Model 3 (which I know is not a problem Tesla has right now) and make more meaningful hardware upgrades at the time of customization more enticing. I understand software development is not cheap and that building the price of costly software into the car comes with scale, so perhaps the unprecedented demand for the Model 3 is already persuading Tesla to include all Autopilot features on every Model 3 (and any other features that are purely software-based that the company may have been considering putting behind a paywall) since the company will sell enough vehicles to incorporate the price of software development into the cost of the vehicle itself. As Tesla is responsible for the paradigm shift of the automotive industry with the Model 3 more so than ever before, let's not make unnecessarily restraining vehicles by charging for software features part of the precedent. Regards, An exceedingly electrified future Model 3 owner/reservation holder I also hold a stock position in TSLA, yet I still believe that not charging for software features is in the company's best interest -- there are better ways to generate profit and fund software development than by holding back vehicles and resorting to an archaic model in the technology industry. I would rather everyone experience all that Tesla is capable of at no additional cost to the company (per car sold) than only a select few that justify or rationalize paying for software features; let's not unnecessarily limit what is sure to be the best vehicle ever made from a company that will be around for a very long time if they get the Model 3 right.