Yeah it wouldn't surprise me if 1200 of the EOY 2015 run rate is MS and 800 is MX and then they progress the final run rates upward to around 2500 giving a full 1200 for MS and MX with around 100 to float, maybe if demand continues to be strong they will fully push to 3k... But it is unclear if demand will be there to sustain that (I hope because that would be roughly 75k per model per year but trying not to get too ahead of myself)
This is a question that I am intensely interested in answering - not so much the specifics of what demand for S & X might be in 2015, but what do we think worldwide demand for S&X will peak at prior to Gen 3, and the steady state demand post Gen 3.
The whole nature of evaluating a company that is constrained by its ability to produce its product, rather than being constrained on how much it can sell by how much the public wants to buy - I can't think of any other industry or any other company to use as a case study. The closest I can think of is Boeing / Airbus as each maintains a many-year backlog, but that seems to be the nature of building airplanes, rather than a "build every single plane you can, and expand manufacturing as fast as you can for 10 years" situation
Apple sees situations like this periodically for very short periods (release of new iPhone).
Anyway, one idea that we can use to start estimating theoretical demand is to understand worldwide demand for large luxury sedans. Presumably, the limit of Model S demand is the current worldwide demand for large luxury sedans. To achieve that level of demand, Tesla would need to take 100% market share from all other participants in that market. So that probably won't happen
We'd need to fudge the number down by the market share we believe is achievable. I would look at California and Norway, with probably California a better representation of the limit of demand (incentives in Norway are so outstanding it tilts things badly). What is Model S market share in California, and what would worldwide demand be at the same market share?
Of course, then we'd need to subtract out demand for large luxury sedans from markets that aren't opened yet at a minimum, and we might be able to identify the markets that are unlikely to be opened by Tesla anytime soon (poor charging infrastructure, low expected demand for Model S, etc..).
And then we need to add into the demand Model S's apparently strong ability to pull buyers that wouldn't otherwise participate in the large luxury sedan market. I would really like to put a number on that, as it would help us have insight into future Model X (and Gen 3) demand.
Insight into theoretical Model S demand would also serve as an initial estimate into Model X demand.
I figure that the ideal data set will provide us make and model sales (registrations?) volume at the monthly (quarterly?) and country level of detail. The best data source I'm aware of today for this kind of data is goodcarbadcar.net - I'm trying to figure out if they have downloadable stats, or if I'm stuck pulling this stuff out car by car.