Perhaps you have no understood Elon's plan?
He relishes competition.
His goal is to encourage and / or force the big guns to build electric.
I saw the Via video last week and if I am not mistaken they convert existing new vehicles to electric ... i.e. not built electric from the get go.
In my book that's an E. For Effort, but how can you make money by taking a gas truck and converting it; ripping out all the gas rubbish and selling it on?
But for those that buy, when Tesla does come 'round and built trucks, and this Via is worn out, theirs will be the brand of choice.
1. as share holder, i'm not sure you relish competition.
2. Tsla did exactly that with the roadster.