TT97
Active Member
First off, I am happy for folks that are able to get the additional acceleration for a good deal but if we think like business people I think they are missing an opportunity here.
For example, another thing Tesla could do here is simply add another trim like they had before with the M3P-.
It is all about packaging and it could go something like this.
With this kind of offering you keep the fastest trim at the top for those that are willing to stretch and pay for it. Then you step down a notch for the folks that are willing to spend a little more for acceleration but have no interest in tracking the car. I know some are going to say this add more complexity but it really doesn't. Just put it on the menu and it is super easy. They just match you to a car with M3D and 19s and push the software change.
- M3P+ - $57,990 - includes existing Performance Upgrade hardware, 0-60 in 3.2 seconds. (~470hp/490lb ft torque)
- M3P- - $53,990 - includes 19s (instead of 18s), no Track Mode, 0-60 in 3.5 sec (software limit). (~420hp/440lb ft torque)
- M3D - $47,990 - keep as is - 0-60 rated at 4.4 sec (even though testing says it is closer to 4.0 sec). (~370hp/390lb ft torque)
Why force the P3D- to take the 19s?