Incentives and sales are just that. Short time things to push sales. It doesn’t cause long term damage to the value of the car. If Tesla was offering a limited time $30k incentive that would have been way better. You know why? Because once the incentive is over then all the prices go back. Used cars also go back to their values.Don’t buy a Mercedes or Audi then…. 22 EQS owners must be passed because MB offered up to $30K in incentives earlier this year and Audi did the same with the e-tron GT.
Tesla cuts MSRP but carmakers offer insane incentives to move metal.
Tesla was an aberration in the last few years. EVs depreciate 50% in 3 years. Nobody should be buying or leasing an EV and expecting old school Toyota resale values (new Toyota are sh*t and will most likely depreciate).
A promotional offer is limited and a manufacturer may be willing to not make as much profit for a short period of time. BUT if a manufacturer can cut its REGULAR price by $40k it means they were gouging. It means they can still make a great profit even after cutting $40k.
I keep stating this example. If Apple cut its $1000 iPhone normal pricing to $600 normal pricing what would people think? Oh an no new iPhone has come out?