Ahh... that's actually funny. When a number of us debated with you on this subject a couple of years ago, we pointed out that there were a number of specific instances of Tesla's statements that reinforced the original intent of free supercharging: enabling long distance travel for road trips. Folks refused to acknowledge that.
I agree there are some instances where Tesla touted long-distance travel as a reason for the original free, unlimited Supercharger policy. I disagree it stayed that way, though. We don't have to re-litigate that, we'll never agree. Your view is Tesla's intent was free long-distance travel, my view is their intent was - or at the very least later became -
also marketing for all kinds of use-case scenarios that Supercharging would enable, including word of mouth for the "free, unlimited" part. There are enough stories of Tesla's sales people pitching the latter to support my view IMO, but I get it you disagree.
I think back-pedalling to "original intent" is disingenous. In fact, even this announcement keeps proving my point: Tesla states they are going to allow exceptions in some scenarios. Tesla is IMO walking a fine line here and their intent seems to include many things, not just long-distance travel. They want to keep enabling whatever they think makes sense for them at a given time, is my take on it. Indeed, the further proliferation of the urban Supercharger is another point of proof for my PoV, those have got nothing to do with long-distance travel...
But I get it, you disagree and I'll never get you to change your mind. That's fine. There is room for opinions in the world.
A re-think in policy? Only in that they have no choice but to now technically prohibit usage which was counter to their intent all along.
And signaling the abandonment of free supercharging? What in this development makes you think that?
The totality of it. I think we are moving towards a charge for charging, and possibly different tiers of charging for charging. The Supercharger credits, the different policy for Model 3, and now the new Supercharging policy all point towards that direction IMO. Tesla is IMO taking it step by step to keep the negatives at minimum (even bringing back free Supercharging for a while, a highly controversial move when they had just sold cars with the notion that now is the last time to buy...), but the writing seems to be on the wall IMO.
I estimate Supercharging is about to become a business and there's nothing wrong with that, for new cars that is, that have no previous promises attached to them.
Hubris? No.
Marketing? Sure... to demonstrate the ability of the cars/infrastructure.
Of course it was hubris. For the longest time the likes of Elon spoke of how Supercharging will always be free, when discussing the topic. Then it became "it is a sustainable business for now" etc., then came the credits etc. The "free, unlimited" story was a very bold, very high-visibility marketing and word-of-mouth move by Tesla - a company that loves such moves and arguably has gained a lot because of them. Another such move was Level 5 capable full self-driving in all cars. When the story changes a bit later as realities hit, it is hubris.
But it was more: It helped jumpstart the transition by removing one of the significant remaining barriers to EV adoption.
Where we disagree is not whether or not this is the reason, but whether or not it is the only reason. I believe the free, unlimited Supercharging story was knownigly used by Tesla to remove all sorts of adoption obstacles, urban apartment living included. Only later they backpedalled on that story. Later the same very likely happened for commercial use: Tesla was happy to see commercial operators to adopt Teslas that they otherwise would not have adopted. When it no longer seemed sustainable, the story changed.
Look, there's nothing wrong with what I'm describing - or changing policy for new cars. That's OK and normal. But it IMO wasn't just about long-distance in practical reality, no way.