Tesla prices change all the time so it's reasonable to say "prices went up and now you get AP for free". Like anything else you can slice and dice it however you like. I paid far more for my car than those buying now, and far more for EAP than those buying now. Certainly looks free to me.
I guess you could say that if the increase in price and the inclusion of AP didn’t happen at the exact same time. Then in Tesla’s own words they use the price increase and the cost of AP to explain the increase in overall cost.
It’s pretty clear Tesla wants the extra cash on each vehicle sale and are justifying it by forcing AP on each car purchase.