The German makers have done a really good job at direct ordering for years. I custom ordered an Audi a few years ago. I sat with the salesperson and picked the color, interior, and other options, including the much beloved 6 speed manual. The car was built in Germany and delivered to the dealership in 6 weeks. I was not required to purchase the car if we couldn't come to a price agreement upon delivery. When the car was delivered, I went to the dealership, inspected it, and test drove it. We had already come to an agreement that was in-line with an on the lot model and I was in and out of the dealership in under 2 hours. Most of that time was spent inspecting and admiring the car.