Fanboys will deem this a gross overreaction, but I've had a similar change in how I "market" the car. Before v11, I was letting my friends (and even strangers) test drive my car, always touting the greatness of Tesla products, and urging people to consider buying one. Now I'm more reserved when discussing Tesla, because I'd feel bad if one of my buddies spends $50,000 on a Model 3 and then realizes he can't even see the trip odometer and the map at the same time. I'm still on the EV bandwagon and touting the superiority of electrification, but just less likely to solely recommend Tesla. The UI is the core of the user experience in a Tesla, so it's gotta be great. And it's not right now.