Are we disagreeing here ?
Not so much a disagreement as a difference in perspective.
Mainly, GM may not have blamed the
'franchise dealership system' for their woes... But the U.S. government certainly identified it as a problem that must be somehow
'FiXED' during bankruptcy proceedings. It is possible that what transpired is the result of negotiations between all parties involved.
I see GM sticking with the established norm as a missed opportunity. I doubt it actually was fully thought out, or even fully considered, that they could start over anew, completely from scratch. I think it more likely that the Old Guard at GM sorely resisted the notion of undergoing the expense of opening their own retail locations for Direct Sales. But they were probably considering the notion of either buying existing franchises, or having a cash outlay for newly located facilities, and didn't want to incur that expense
(when they could be getting quarterly bonuses instead).
Today, though, with what would have been a rapidly growing Tesla if not for delaying tactics used in Colorado, Texas, Virginia, Missouri, North Carolina, Pennsylvania, Ohio, Massachusetts, Connecticut, New York, New Jersey, and Michigan among others, it is clear that Direct Sales can work in combination with a properly set up website. Viewed from a tech standpoint, it is the obvious way to distribute vehicles for a newly formed company, and should have worked well for one newly emerged from bankruptcy as well. I think that in the long term, Direct Sales will prove to be extremely efficient and scalable, either up or down, regardless of market conditions to maximize profitability by being where the Customers are.
The only reason Tesla's system seems so vulnerable now is because certain regulators and government officials have dug in their heels to support the status quo in the face of rapid innovation. If, somehow, Tesla had been able to quietly open 5-to-10 Stores/Galleries/Service Centers in every State before the Model S was released, the
'independent franchised dealerships' wouldn't have had a leg to stand on. But back in 2010, 2011, and 2012 Tesla was strapped for cash and it simply made more sense to expand their presence at brick & mortar locations as they went along. That wise move became a faulty one because the Model S was so shockingly good out the gate and received so many outstanding accolades while seeing very good Sales rates in a short period. They were, in effect, a victim of their own success.
GM is now in a bed they must lay in. It may be lumpy, bumpy, and occasionally spiky, but it is a familiar if not entirely comfortable one. They could not bear the thought that Tesla would not have to endure such discomfort or learn to live with it, as they have. So, yeah... Misery loves company and stuff. What I find odd is how GM didn't realize they were in fact arguing against their own position by claiming Direct Sales would give Tesla an
'unfair advantage'. They'd might as well have asked to get the same advantage for themselves.