Let me apologize in advance, as I'm about to insult pretty much everybody, although hopefully my satirical presentation won't cause any enduring hard feelings.
While on one hand a home battery system (and also a utility grade system) might seem a little mundane, on the other it is brilliant and precisely what the world needs right now. There are two large camps of wrong people that make up the majority of all people on Earth (or at least, in the USA): the conservative climate change deniers and the hippy green Earth crazies. How do you solve the real problem of climate change when you have to cater to these two groups? Musk is the one person on Earth who might actually be able to do it.
The Conservative Climate Change Deniers
These folks either think climate change isn't real or are so obsessed with their own pocket books and short term ROI that they are completely blind to saving anything other than money. These are the people who would die in a fiery pit of doom because the road that led there had a lower toll.
Musk and company are catering to this group by providing really nice packaging and actually making it affordable. It's actually not quite affordable enough yet, but Musk and company are working on that, and the prices should drop in time thanks to the gigafactory. In time, it can finally reach the point where the financial value is good enough that it even overcomes this groups demonic desire to oppose doing anything that might serve the climate change cause.
Hippy Green Earth Crazies
These folks believe in decentralized everything and stand in curious opposition to nuclear power despite overwhelming scientific evidence that nuclear power is good after having accepted overwhelming scientific evidence that climate change is bad. The more extreme among them think we all need to trade cows for tofu and kale, live in huts made of hemp, and generally give up all the modern day progress that has been achieved in the last hundred years or so.
Musk and company are catering to this group by solving the problem to renewable intermittency to the degree that renewables actually CAN power the planet without the help of nuclear power. Thank goodness, no longer will this group have to struggle so hard trying to match up energy consumption curves with typical renewable power output, while the rest of us will be spared the pain of watching them try. Musk and company are providing a real solution where this nonsense is no longer necessary.
In Closing
Eureka! Houston, we have a solution. Thank you Musk and company for being the only humans on Earth with the determination and insight to start making affordable bullet proof shoes so all the people out there shooting themselves in the foot every day might actually be saved. Lets hope that enough people will buy.