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Reuters: Sales of the Model S through May were 8,850

Discussion in 'TSLA Investor Discussions' started by Jackl1956, Jun 23, 2013.

  1. Jackl1956

    Jackl1956 Member

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    Somewhat unexpectedly, both the Leaf and the Volt have been outsold this year by the Tesla Model S, a battery-powered luxury sedan that is more than twice the price of the Leaf and nearly double that of the Volt. Sales of the Model S through May were 8,850, making it the best-selling plug-in car in the United States despite a starting price of $70,890.
    Tesla has been more successful than older, more established automakers in selling EVs, in part, because it appeals to a niche group of tech-savvy, status-conscious buyers, said Stover.
    "This is the same set that will buy a Ferrari," he said.
    Tesla also has been able to alleviate such buyer concerns about EVs as short driving range, long charging times and lack of charging stations.
    Car dealers for other brands that sell plug-in vehicles face a "chicken and egg" scenario, said Detroit-area auto analyst Alan Baum. Consumers eventually will become more comfortable with the inherent limitations of many EVs once they spend more time in the vehicles, but dealers are still struggling to get drivers into the cars, he said.

    http://www.reuters.com/article/2013/06/12/us-autos-ev-future-idUSBRE95B17T20130612
     
  2. brianman

    brianman Burrito Founder

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    http://blogs.reuters.com/breakingviews/2013/06/03/elon-musk-has-to-sell-540000-teslas-a-year/
    "Elon Musk has to sell 540,000 Teslas a year"

    Here's my new title for the article:
    "Antony Currie has to look 9 years in the future to find a reason to complain about Tesla's stock price"

    - - - Updated - - -

    Regarding the Reuters article, they cite HybridCars.com but I didn't see any citations where they got the data from.
    http://www.hybridcars.com/may-2013-dashboard/

    Perhaps my curiosity isn't high enough to find it.
     
  3. adiggs

    adiggs Active Member

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    Interesting - I didn't realize that I was a "tech-savvy (ok - that works) status-conscious buyer". I like being lumped in with people that would buy a Ferrari by the author, but the reality is I'm in the set that doesn't particularly care about cars, and wouldn't have invested the energy attempting to justify even a 25 or $30k car. Not because I can't afford it, but because cars are a necessity of modern living, and they get me from A to B.

    This continues to be an angle that media and many people miss that makes Tesla different from the rest of the industry (EV car manufacturing) that they participate in. Whatever exactly makes Tesla different, they're not only reeling in Ferrari buyers, they are also bringing a significant number of buyers into the luxury car segment that would otherwise not be in the segment (by choice rather than by financial restriction).

    So while I'm not somebody that will buy a Ferrari, I AM a new Roadster owner, and intend to be driving Model X sooner than later.
     
  4. maekuz

    maekuz Member

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    Its mentioned in the April 2013 Dashboard:

    April 2013 Dashboard - HybridCars.com
     
  5. DJ Frustration

    DJ Frustration Model X Sig, Former Model S, Model 3 Res

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    I don't understand why this could be bad news. We're outselling our competition. If you subtract 4,900 cars delivered in 1Q from the "through May" number of 8,850 you get 3,950 cars delivered through 2/3rds of the 2nd Quarter. If they keep the same production as April and May, they would finish the quarter at 5,265 or 765 over their guidance for 2Q.
     
  6. deonb

    deonb Active Member

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    I can haz Ferrari for $70'000??
     
  7. wycolo

    wycolo Active Member

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    > I can haz Ferrari for $70'000?? [deonb]

    Don't hold yer breath, but with the S Sirens singing their song . . .
    --
     
  8. adiggs

    adiggs Active Member

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    Yeah, but even if you could, would you really? :)
     
  9. deonb

    deonb Active Member

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    I got smoked by a car with a Frunk and Falcon wing doors last month...


    And by that I mean a Ferrari Enzo. What a noisy, polluting, gas guzzling, hugely impractical, absolutely magnificent work of art.

    If I can have it for $70'000, I'll buy it and put in my home office to look at :).


    PS: Yeah, yeah, I know the Enzo has gull wing and not falcon wing doors.
     
  10. electrictorque

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    One of the big problems for EV adoption is this:

    "Obstacles to EV sales include getting shoppers just to try an electric or hybrid car, easing their qualms about such things as having enough charging stations and, for the salesman, the extra time and effort it takes to close a deal."

    There is no incentive for a Dealer to sell electric cars. and this makes Elon 200% right.
     
  11. Jackl1956

    Jackl1956 Member

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    I'm curious how Reuters came up with sales number?
     
  12. maekuz

    maekuz Member

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  13. EarlyAdopter

    EarlyAdopter Active Member

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    I would never buy a Ferarri, or Lamborghini, or Masserati.

    I have bought BMWs, Audis, and could have Mercedes. The Model S appeals to someone like me by comparing favorably to those cars, particularly when you take into total cost of ownership.

    This author says "bought by people who buy Ferarris." I'd say it's "bought by people who buy premium German cars and can do math."
     
  14. evmile

    evmile Member

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    In fact Elon Musk says Porsche is his model for profitability and the Tesla site often refers to a BMW 5 series comparing to the Model S. I think Tesla owners are more practical about their cars than Ferrari owners.
     
  15. TI Sailor

    TI Sailor Member

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    If the author spent even a modicum of time on this and the TM official web site, s/he would read again and again, "I've never spent half this much on a car", "I've never spent more than $35,000...", etc, etc. I can't remember ever reading, "I was trying to decide between a Ferarri and the Model S and..."
     
  16. johnnyS

    johnnyS Member

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    I wish we were part of the Ferrari set. I remember when we went on the factory tour/party in October 2011. My wife was concerned about feeling out of place driving our old Honda. At the event we noticed that most of the cars were older models--it appeared people were holding onto their old cars waiting for the model S. The model S market is much broader than the Ferrari market. There is story after story on the forums about people really stretching beyond their comfort zone to buy the model S.
     
  17. dadaleus

    dadaleus 4GETOIL P85#S70,FdrX,S85D

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    Confused. How does this jive with current deliveries having VIN #s in the 14xxx's? I assumed sales should be closer to that count.
     
  18. jerry33

    jerry33 S85 - VIN:P05130 - 3/2/13

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    No one said their estimate was correct :)
     
  19. evmile

    evmile Member

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    Actually my VIN # is 15587 so they are in the 15 thousands.
     
  20. dadaleus

    dadaleus 4GETOIL P85#S70,FdrX,S85D

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    I've always found it baffling that the analysts don't just look here. TMC is an awesome resource for waitlist and delivery status.
     

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