CarlK
Active Member
It is not the "way I think" but the reality in which legacy OEMs find themselves.
It is called the innovator's dilemma.
They can't make money at low scale. The CEO that heavily invest in electrification will bear the burden of the cost but unlikely the fruits of success. That will be one to three CEOs later. The CEO that invest heavily will not have immediate profits therefore the financial ratios performance will look bad. Likely these CEOs will get fired before significant profit roles in.
The CEOs of all the major legacy OEMs have not refused to invest in the obvious future because they collectively have an average IQ below 100. They are incentivized to think short term. Even the Germans and Japanese, despite what we hear to the contrary.
It not necessarily their intelligence per si but the culture they are used to. Those who could beat thousands of competitors to rise to the top position need to have one prominent quality. That is they know to avoid making any mistakes. Taking risks is just not in their blood. That's why pretty much ALL disruptive new technology came from new comers.