IMO, they are trying to push people to buy new to get their quarterly numbers up. CPOs won't be cheap until after this quarter.
It's a gamble now to buy TSLA stock in anticipation for the rise when they report. If they meet their numbers or exceed it, then I predict a good profit days if you buy before and sell right after. However, if tesla fails to meet the numbers, then it can be really bad.
We hear a lot about discount, but does it translate to sales? That is what I want to know.
My take is Tesla has pass their desired sales for this quarter, but still trying to get more sales for the soon to be announce additional stock offering. Here is my take:
1) There has been big discounts but not as much IMO in the last week. Maybe they sold up all the cars and will have more discount this week? Who knows? But I think there might be less pressure from the higher ups to push sales especially at a loss of additional profits. i.e. the firesale seems to be over or at least tapering off.
2) There are less cheaper cars now. There use to be a lot of 60s inventories and at great discounts but now not so much. These are the cheapest Model S and a great way to get people into a Model S now. What I think tesla did is just software upgraded all those 60s into 75s and then upping the price. This of course eliminates a few buyers and help bring a tad bit more profit into the company when they are sold. But I think this points to the fact tesla has reached their numbers and now trying to take as much profit as possible all while pumping those sales number for the announced additional stock offering.