Well, that and that area is heavy in the agriculture and oil industry so everyone, has trucks. Especially outside of Lubbock in all the smaller towns and communities. EVs aren't seen as being able to meet the needs for a lot of the people up there. The sentiment I've seen from people up there even regarding the Ford F150 lightning is that it's not a good because attaching a trailer instantly hamstrings its range. The lightning is seen more like a "city folks" truck for people that rarely if ever actually need to haul things. My father in-law is a cotton farmer around Levelland, TX (small town west of Lubbock) and I've had extensive conversations with him and his farmer friends out there about their "views" on electrification since they always want to talk about my car when I'm up there... Those were riveting conversations but basically, they mostly see EVs as a thing that east Texas city folks are into but isn't relevant to west Texas folk. They like my Tesla but wouldn't get one, or any EV, themselves.I wonder if Lubbock’s reluctance to embrace EVs is because it is very near the heart of the gas and oil areas around the Permian basin. Also, you can earn a degree in Petroleum Engineering at Tech.
That being said, EVs are starting to take a hold slowly but surely up in that area (mostly in Lubbock itself). I've seen several Teslas (and other brand EVs) up there the last couple of trips I've made. It would help immensely with adoption though if West Texas and the Panhandle weren't charging deserts. That feels like a chicken and egg problem though.
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