Close but ... the correct answer will be $2K for for Model 3 lifetime supercharging
Why would Tesla charge less than the current fee for legacy Model S 60kW owners?
Why? A couple of reasons. Please note that the original Reservation Fee for Model S was $5,000. By February 2014 it had gone down to $2,500. And then, when the Model ☰ was revealed, its Reservation Fee was $1,000 -- 1/5th the original amount.
A different market, with a different manufacturing rate, designed with the purpose of being
'affordable'...? Will require a different fee structure. Proportionately speaking, a fee to activate Supercharging on the base version of the Model ☰ may well be as little as $500 to activate
'FREE for LIFE!' access.
$2,000 or maybe even $1,000 might be a reasonable amount from the perspective of some... But making the activation fee for a
'free' service twice as high or equal to the Reservation Fee seems a bit punitive. At $500, or included with higher trim levels by default, it just becomes another option package.
Think of it this way... For a $69,900 vehicle, a $2,000 activation fee represents less than 1/35th the cost of the car -- about 2.9%. And sure, a $1,000 activation fee would be equivalent to 1/35th the cost of a $35,000 Model ☰. But if you presume there was a 25% profit margin on the $69,900 car, then $2,000 is about 11.44% of that profit margin. And, if you presume there is a 12% profit margin on a $35,000 car, then 11.44% of the $4,200 profit margin is ~$480 or so. And, really, it is pretty fair to round that up to a nice, even, $500 as an activation fee. Which, coincidentally, happens to be 1/5th the amount the OP suggests.
Yeah.