Tesla could absolutely see an excess of 5 Billion in profits from the Bot per year. You are right that as competition comes, there will be price and margin compression. This is simply 1 example of many, many tasks that could be automated. But each year that goes by, the capabilities of the Bot will grow non-linearly and can be sold into new markets.
If the AI scales in that way, the market will truly be supply limited for a long while. Given their hardware / software competency, I fully expect a Tesla Bot factory in whichever market to be COGs competitive. Gross margins will certainly not stay at 50%, but even downward pressure alongside massive growth in revenues can ultimately lead to tens of billions in annual profts while only reaching 10-20% bot market share.
I've decided to reply in this thread...
Humanoid Robot Competition - China
Parts is a low margin business, chinese companies will soon 3D print all your stuff on aliexpress for 1/10 the price. What you want is a moat which you can only achieve with vertical integration from hardware to software to payments at high margins like Apple. High margins eat low-profit...
teslamotorsclub.com
This Chinese robot looks like a copy of Optimus Gen1, because it is the video is "proof of copy" rather than "proof of concept" because the aim was to replicate everything a Gen1 Optimus could do..
One video estimates $30,000 to build the Chinese robot and $20,000 to build Optimus... both numbers seem about right to me.
One the hardware side this is how I see the Chinese progressing, always one generation and 1-2 years behind Tesla.
For robots that can work in car factories and many other locations in China, the Chinese robots will be more than good enough...
Outside of China Optimus has one major advantage -
It isn't built in China
Most countries will not make it easy or legal for large number of Chinese Robots to work in factories in their countries - Optimus will have a higher level of trust,.
Humanoid Robot Competition - Startups
Tesla has a big advantage here in relation to resources, experienced staff, factories, engineering and design, data and training hardware.
The data advantage will come form a large fleet of robots...
In some ways the Chinese robot competition is similar to Chinese EVs . except they will find it hard to be cheaper than Optimus..
US and EU robot startups similar to US and EU EV startups, most startups will not make it, but will be a value source of staff and resources for Tesla and perhaps the few that do make it.
it is hard for a startup to compete with a much better resourced startup, and that is the bottom line..
Dumb Robot Competition
These are definitely cheaper, but are one dimensional doing one task reasonably well, but generally making humans more productive, not replacing a human.. Cost to make one of these more like $1000 so definitely an order of magnitude less that Optimus..
Perhaps may allow a restaurant to operate with 3 waiters rather than 4, but when one waiter calls in sick, adding another dumb dish carrier does nothing.
My hunch is around a 50/50 split between people and robots, so 2 human waiters and 2 Optimus, the restaurant might still have the dumb dish carrier, because the dishes can go straight to the Optimus that loads the dish washer...
Now if a waiter calls in sick, the restaurant may be able to borrow an Optimus from the kitchen, hire one at short notice, and borrow one from somewhere.
Operating with one human waiter and 3 Optimus waiters is far from ideal, but most of the time an extra robot will be easier to get than an extra human.,
With the 50/50-split, I still see most able bodied humans who want a job being able to get one...
Resources
Tesla has obviously pivoted and the Optimus project is well resource, staff, equipment, labs, training hardware..
Building the fleet relatively fast should yield a data advantage... similar to cars, Optimus should gather training data..
Secret Sauce
Does Elon think Tesla has some type of advantage or lead in AGI that will take time to replicate?
Pay attention to comments Elon makes like - "
we are solving general artificial intelligence"
My impression is Elon might think that, and we might not understand what he is really talking about...
I can't judge whether or not Elon is right or wrong.. but he seems bullish, and I don't know all that he knows.
if it exists, the secret sauce might be one more reason why the competition isn't a short term threat.
Project Status
Seems to me like they have built some "Gen2 Release candidates" and they are testing that the hardware can do everything necessary before starting trial production. They are testing object manipulation, walking, dexterity, etc rather than detailed training on specific tasks.
The next step would be a small scale pilot line perhaps 10 per week eventually ramping to 30-50 per week.
Deployment
I think they can phase in small numbers of Optimus robots on easy well defined task at Tesla factories at anytime, that will double as fleet and longevity testing.. The size of the general training lab might not increase for a while, that lab could be trying to refine the product and increase the range of tasks Optimus can do. A separate lab at a factory might be slowly trying to increase the number of factory tasks an Optimus can do.
The constraint is probably training compute and trainers, hence no need to a rapid ramp up in robot volumes.
After a while Tesla might spin up a program to start early training at other worksites, both within Tesla and external to Tesla.
End State at Tesla
My hunch would be a 50/50 split, some places might have a lower percentage of robots, but a lower percentage of human workers might be problematic. Tesla will eventually produce more Optimus than they can use in house, so these can be sold/leased..
1 Million Optimus sold/leased per year by 2028-2030 seems like a reasonable target, after that the question is TAM. I think many work places could get to a 50% share of robots, or at least a 30% share, Offices and educational facilities might be the exception, any job with a high intellectual content seems problematic. Customer enquires less so, because the robot can follow a predefined script and search for answers.. Sales probably needs a human. 1-2 robots per household is a reasonable long term projection.