Hi everyone,
Thanks for the feedback. Those of you who know me understand how seriously I take things like this. We go to great lengths to hire great people in our stores. Yes, we have an HR department who does recruiting for us, but after interviewing with an HR recruiter, a store manager, an assistant manager and the regional manager, I then personally interview every single store person before they get hired. Even every part time Product Specialist. If there was anyone on the floor who was snobby, it is my fault. The buck stops here.
As for the "blend of people" in our stores, we try really hard in every store to build a team that has someone with a "technical background", someone with an "environmental background", and someone who has come from a "retail background" in another company with a high service level focus. We try to hire a good gender mix of men and women and we always try to include a soccer mom or dad on the team to balance the age groups. This is an extraordinarily hard blend to achieve but we try to do so in every single store. In order to achieve this blend, it sometimes means having someone who is an engineering student in college who also enjoys surfing, or someone who is a bit earthly looking on the outside. I personally have no issue with this at all. We absolutely want everyone to appear clean and professional, but I believe a little facial hair is not an issue if the person behind it can discuss the merits of Li-ion batteries vs lead acid batteries in a positive an un-intimidating way if a customer wants to. I believe in "the person behind the look" more than I focus on "the look." I believe in a professional appearance at all times, but will never look to fill our stores with Stepford Wife, robot-like salespeople. I want real people who are passionate about customers, Tesla and our mission. That is what I focus on, and that is what I believe our team represents.
I do not believe anyone on the floor should be doing personal emails or anything else on their mobile phone while on the display floor. Thanks for the heads up on that. It is being addressed worldwide as we speak by John, our vp of sales and Ana, our head of training and store experience.
As for the "snobby attitude", this is totally unacceptable. I have no excuses to put forth on this issue. It is unacceptable and there are no reasons that I could possibly put forth to try and explain this. The UTC store is new and all but two people are new to the company...no excuse. The manager, Peter, was hand selected for the San Diego store and has an incredible track record of customer service since joining Tesla and in his career prior to joining Tesla. He will be devastated that this happened in his store, but he is a consummate professional and will address it immediately.
As for test drives, this is a damned if you do, damned if you don't issue. I'm glad the message given was correct...that we are currently doing test drives for "reservation holders only." This in and of itself is often seen as being snobby. I hear about it all the time. At the same time, I also get messages from reservation holders saying it's not fair that
anyone without a reservation can get a test drive before they do. This is a very fine line to walk, but we are trying our best to do so everyday. We have a limited number of test drive cars. Some stores do not even have one. The test drive cars we do have are used almost exclusively for reservation holder test drives. We backfill empty slots, when we have them, with people who have just made a reservation or who are ready to make a reservation and the only thing standing in their way is a test drive. It is a very fine line to walk, but one we walk everyday. Absolutely no excuse for being snobby, but this is often times seen that way.
Clearly this is an important issue that I take
very seriously. Thanks to those who brought this to my attention and thanks to those who chimed in that have received consistently good service in our stores. Most of my job everyday is spent dealing with the good, the bad and the ugly. I can't fix the bad and the ugly unless I know about it, so thank you for sharing. The bad and the ugly are what take up most of my day and early morning hours each day... but it's always nice to hear there is some good happening too once in a while
I'll get on this right away. I stand behind our Manager, Peter, at UTC as being a great manager and a great leader. I'm sure this will not be an issue going forward.
GeorgeB