Here is the "blockbuster Reuters report" (
according to our friends at Seeking Alpha):
Exclusive: Apple targets car production by 2024 and eyes 'next level' battery technology - sources
...It remains unclear who would assemble an Apple-branded car, but sources have said they expect the company to rely on a manufacturing partner to build vehicles. And there is still a chance Apple will decide to reduce the scope of its efforts to an autonomous driving system that would be integrated with a car made by a traditional automaker, rather than the iPhone maker selling an Apple-branded car, one of the people added.
So not committed to making a car. If they make only self-driving software, how will they compete with Tesla's training data? Especially by 2024?
Two people with knowledge of Apple’s plans warned pandemic-related delays could push the start of production into 2025 or beyond.
So not committed to 2024.
Apple has decided to tap outside partners for elements of the system, including lidar sensors, which help self-driving cars get a three-dimensional view of the road, two people familiar with the company’s plans said. Apple’s car might feature multiple lidar sensors for scanning different distances, another person said. Some sensors could be derived from Apple’s internally developed lidar units, that person said.
I guess they missed Elon's comments about lidar, and want to compete with Waymo, not Tesla.
As for the car’s battery, Apple plans to use a unique “monocell” design that bulks up the individual cells in the battery and frees up space inside the battery pack by eliminating pouches and modules that hold battery materials, one of the people said. Apple’s design means that more active material can be packed inside the battery, giving the car a potentially longer range.
Or you could make the cells structural to save space and weight. Guess they didn't think of that.
Apple is also examining a chemistry for the battery called LFP, or lithium iron phosphate, the person said, which is inherently less likely to overheat and is thus safer than other types of lithium-ion batteries. ”It’s next level,” the person said of Apple’s battery technology.
Uh huh.
Apple had previously engaged Magna International Inc in talks about manufacturing a car, but the talks petered out as Apple’s plans became unclear...
Sounds like Magna needs to wait some more.
So how will analysts react to this blockbuster report? SA quotes Loup Ventures' Gene Munster:
- "We see little fundamental risk to Tesla if Apple were to release a car. EV's today account for 3% of cars sold; in 5 years we expect the share of EVs to be closer to 30% of all auto sales."
- "We believe in 5 years Tesla will hold around one third global EV market share, leaving two-thirds of the market up for grabs. The bigger impact of an Apple Car will be on traditional automakers," he adds.
Right on, Gene, but...
- In the near-term, Munster thinks the Apple Car development will likely weigh on shares of TSLA as investors integrate a new risk factor into their investment thesis, although he predicts anticipation of an Apple-branded car will likely level off in the months ahead.
My anticipation leveled off in the last 4 seconds.
- In the longer-term, the Apple topic is expected to remain and likely have some negative impact on TSLA’s multiple in 2023 and beyond.
In 2023 and beyond, Tesla will have gigafactories on at least 3 continents gushing millions of vehicles and energy products, more factories on the way, who-knows-what other products on the way, and non-lidar FSD making all other systems and robotaxis obsolete. I'm not too worried about the longterm impact of the Apple topic.