Ford Vice President of New Product Development: Isn't there anything you can do to make the Lightning specs more competitive with Tesla?
Lead Engineer: I'm sorry sir, not within the parameters we were instructed to work within.
Ford Vice President of New Product Development: I'm just worried the media reaction to the unveiling will be underwhelming.
Lead Engineer: Our hands are tied sir, we are already stretching the budgeted cost to the absolute limit.
Ford Vice President of New Product Development: Well, how much could it cost to add a bunch more electrical outlets to wow them with?
Lead Engineer: No sir, electrical outlets are dirt cheap but the research provided by the Department of Customer Usage Patterns determined that 2 120V outlets were more than sufficient to cover 99.96% of all use cases.
Ford Vice President of New Product Development: Well, screw them, I didn't even know we had a Department of Customer Usage Patterns, how much could it cost to bring the total to 10 electrical outlets?
Lead Engineer: I'll request a study on that from the Cost Accounting department and get back to you by next Friday, if it pleases you sir.
Ford Vice President of New Product Development: We don't have time for that you idiot, I'm asking you for a down and dirty cost estimate!
Lead Engineer: Apologies sir, I think it would be less than $35 or so. Of course that assumes we can find suitable locations for all of them without reducing other functionality or creating safety hazards.
Ford Vice President of New Product Development: Well how hard can it be? Don't answer that, that was a rhetorical question. Damn, I had no idea electrical outlets were so cheap. I'll instruct the Vice President of New Product Marketing in the Truck Division to let his folks know I want 10 outlets announced at the reveal, no, scratch that, we're taking this thing to eleven. Ten is for pussies. I want everyone to know the F-150 Lightning doesn't stop at 10 electrical outlets, it goes to eleven! That might be from Spinal Tap but no one will be able to say I don't earn every dollar they pay me!
Lead Engineer: Yes sir, I've not had the pleasure of working for anyone as brilliant as you sir.
Ford Vice President of New Product Development: And that realization is why you are the Lead Engineer! Now get to work finding places to put those outlets, not ten, I want eleven.
Lead Engineer: Yes sir, you can count on me sir!
And I swear on my mother's grave, that is the true story of how the F-150 Lightning came to have, not 10, but 11 electrical outlets.