Yeah but Tesla demonstrated that they were dominating in luxury 80-100k car sales well before 2017. Nio is no where near dominating the premium segment in China.As of December 1, NIO has sold 80,940 vehicles in 2021 in China. Their battery swap is an option, not an issue, however a poor option IMHO. Tesla only surpassed 100,000 sales per year in 2017 and was selling in Europe and Canada well before then. NIO selling their vehicles in other Countries to take advantage of local incentive programs, and to gain recognition outside China would spur further demand inside China. Does NIO need to expand outside of China, the World's biggest auto market by a wide margin? No. Will they? Yes.
Disclaimer, I do not own NIO, and this deserves another thread here on TMC, so I'll pause the NIO talk.
I feel that for any Chinese brand, if you are not dominating in your home turf then it's dead in the water (even if you are dominating you're probably dead in the water also). I always use cellphone marketshare as an indicator of this going forward because Chinese phones are cheap and GOOD. However they have an extremely difficult time breaking into 1st world marketshare in any meaningful way because people think of cellphones as a very important purchase(therefore you should splurge) and it's somewhat of a status symbol.
The crazy thing is if we look at where Tesla is ranked in China vs the other hundred different EV brands, it's number 1 even though BYD had the first mover advantage unlike when Apple penatrated China back in the days. . So in terms of where Tesla is at vs appl, it's not even a close call. Therefore people who thinks Tesla is in even a better position than Apple was a decade ago I tend to agree.
China Smartphone Shipments Market Share (%) | |||||||
Brands | Q1 2020 | Q2 2020 | Q3 2020 | Q4 2020 | Q1 2021 | Q2 2021 | Q3 2021 |
vivo | 19% | 16% | 17% | 18% | 21% | 23% | 23% |
OPPO | 17% | 15% | 15% | 16% | 22% | 21% | 20% |
HONOR | 12% | 14% | 14% | 9% | 5% | 8% | 15% |
Xiaomi | 9% | 9% | 11% | 12% | 15% | 17% | 14% |
Apple | 10% | 9% | 8% | 16% | 15% | 14% | 13% |
Others | 33% | 37% | 35% | 29% | 22% | 17% | 15% |
US Smartphone Shipments Market Share (%) | |||||||
Brands | Q1 2020 | Q2 2020 | Q3 2020 | Q4 2020 | Q1 2021 | Q2 2021 | Q3 2021 |
Apple | 46% | 46% | 40% | 65% | 55% | 53% | 47% |
Samsung | 32% | 25% | 30% | 16% | 27% | 26% | 34% |
Lenovo# | 4% | 7% | 6% | 3% | 5% | 12% | 9% |
OnePlus | 1% | 0% | 0% | 0% | 1% | 2% | 3% |
Others | 17% | 22% | 24% | 16% | 12% | 7% | 7% |