Some people are suggesting Tesla does this too with the first 50k Cybertrucks or so. It’s a bad idea.Worst part was having committed to the lower price to so many people while on eBay the same $80k truck got flipped for $120-160k. Maybe they should not have followed teslas example of preorders at fixed prices but instead sold them auction style themselves to find the perfect market price of the day
The number of Rivians which were flipped successfully for big profits is fairly small. For an auto company, is the bad press of screwing over your most loyal fans worth a couple million dollars? If you figure Rivian might have been able to flip 500 at a $50k premium, that’s $25m… sounds big, but on the scheme of things, it’s a blip, it’s 0.15% of their cash on cash stockpile from the IPO. I don’t think 500 Rivians got flipped for $150k so that’s being generous.
Not a lot of people with the income to afford a $150k vehicle want a truck that is going to be worth half as much in 12-18 months.