Fact Checking
Well-Known Member
2 - Jonas thinks that demand is a problem even at current delivery levels (70k/qrtr). What's the point of the Shanghai factory if Tesla is unable to sell full capacity from Fremont?
This is perhaps one of the silliest arguments of Adam Jonas @ Morgan Stanley ...
The Chinese auto market is, despite appearances, isolated to a large degree. The highest volume, most profitable ICE cars are produced locally (or 'nearby' in Asia) - imports are significant but not as significant as in western countries.
There's three main economic reasons for this:
- Heavy import tariffs and logistics chain costs put domestic carmakers at a big price advantage.
- Domestic carmakers also get various incentives, in particular EV's, such as a direct price subsidy of EV purchases given to the customer, regardless of taxable income. I.e. everyone gets a significant amount of ASP reduction paid by the Chinese state. As long as the car was made domestically ... which Tesla wasn't until Shanghai.
- The domestic Chinese currency is being held artificially weak, which reduces free disposable income of Chinese families measured in USD - and Tesla is making cars on an USD basis. I.e. Tesla has to pay U.S. income levels to make cars, has to ship components to the U.S. and then the whole car back to China, which adds at least 2 months of delay plus logistics and capital allocation costs.
To say that Tesla hasn't even scratched the surface of Chinese demand for luxury/premium EVs is the understatement of the century.
Sandy Munro estimated a 20-30% cost of goods reduction of Shanghai made SR+ cars at minimum - and I think the real number might be even better.
If Tesla simply delivers a $35k car in China they'll instantly generate about $5k-$10k cash on every unit sold, or 0.5-1.0 billion dollars of profit and cash on every 100k units made. And their first Shanghai phase is for 150k units/year, with the completed first phase at ~400k units/year. Which is a quarter of the planned capacity - full capacity will be 1.5 million units/year...
Adam Jonas of "could Tesla's AI chip become Terminator?" infame has slowly assumed the role of a TSLAQ troll.
(But for Tesla investors it's also a cautionary tale: sometimes the trolls win, and Jonas was right about how ugly Q1 would be and his low share price target verified - so this is very much not advice.)