We have found that going around in circles on a track is not what keeps people from buying EVs. Here are the things that are needed to convert ICE to EVs.
1. The price.
2. The software
3. The efficiency
4. The range
5. The infrastructure
6. Aesthetics
The model S/X solved 5/6 and sold 100k/year combined. The model 3 solved all 6 and are selling 100k/quarter.
Ipace has 1/6 and is dying
Etron has 1/6
Niro has 4/6
Porsche has..maybe 3/6?
Bolt has 3/6
There are plenty of evidence that if you don't have 6/6 today then there's no chance of your EV surviving vs a Tesla. So any company who doesn't strive for all 6/6 are not serious. The bias toward ICE is strong and it took a crap ton of mountain moving from Elon and the Tesla team to convince people to switch.
And if you are really good, make a 7th thing that even Tesla haven't thought of that makes your EV stands out. No, the 7th thing is not going around in a circle really fast.