Tesla’s Cybertruck Dead Last In Truck Survey | OilPrice.com
The author here has a clear bias against Tesla, but misses the real issue here. About 44% of respondents would choose an electric truck from a new entrant over and electric truck from well established incumbents Ford and GM. This says truck buyers really do not see much brand value for incumbent when it comes to electric trucks.
This suggest that Ford and GM are vulnerable to losing half their truck market share as trucks electrify.
I'm not at all worried about Tesla. This question was predicated on assuming that all four trucks have similar specs. In all likelihood Tesla will have superior specs for the price. Thus, Tesla could pull much more than 20% of the electric pickup market. Additionally, the Cybertruck while have strong crossover appeal for SUV buyers.
Despite the author's attempt to spin this into a negative story for Tesla, Tesla is clearly competiting above weight. Ford and GM definitely should not sleep easy on this market research.