from the Autolist survey according to teslarati
Tesla Cybertruck comes in dead last against GM, Ford and Rivian in consumer survey
"Respondents who have owned pickups before seemed the most averse to the Cybertruck, with 35% choosing GM’s electric truck as their top choice, 28% choosing the F-150 Electric, 23% opting for the Rivian R1T, and only 14% selecting the Cybertruck. Among respondents who were non-truck owners, the results were flipped, with the Cybertruck being most popular with 25.8% of respondents’ vote, the Rivian R1T getting 24.8%, and the two EV trucks from Ford and GM receiving 24.7% each."
On the night after CT reveal I posted my read was about ~10% of people on truck,hunting,conservative political forums were positive on CT. That jives with 14% of all truck owners having a positive impression of CT. Non hunting liberals also buy some trucks.
Although mainly conquest buys from Civic,Prius,Corolla, Ridgeline owners may be financial success for Tesla if Tesla/Rivian/Lordstown Motors can't convert a vast majority of current ICE truck buyers then that is not mission success.