It is wrong to think that all businesses, market segments, and people are impacted the same way in any depression/recession.
In the Great Depression of the 1930's, Hollywood grew enormously as movies now had sound and were an affordable entertainment option. Proctor & Gamble stepped up advertising, including producing its own radio shows, and kept sales up while competitors slumped.
Today's there a big difference between running an airline and running a video conferencing company, between running retail stores and a SaaS business. Between running a movie theater and SVOD. We've seen a huge shift in how people work and live, and while things will not stay the way they are today, they also won't go back to what they were previously. The shift to virtual and online environments was happening anyway, and the lockdowns have accelerated that shift.
There are winners and losers and it's incorrect to characterize what's happening today as affecting everyone and every business the same.