That's not going to capture more mindshare. We can do better. Who doesn't remember these catch phrases from Politics, Sports, the Movies, and Advertising over the years?
- 1940s: "Who’s on First?"
- 1950s: "I Like Ike"
- 1960s: "We Choose to Go to the Moon", "Float like a Butterfly, Sting like a Bee"
- 1970s: "Houston, We Have a Problem", "May the Force be with you"
- 1980s: "I'll Be Back", "I Feel the Need, the Need for SPEED!"
- 1990s: "To Infinity and Beyond!", "Show me the money!"
- 2000s: "My Precious"
The art of creating these slogans is big business. Here's some pointers for success:
Guidelines to Create Great Slogans
- Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.
- Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
- Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
- Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.
- Keep it simple. Use proven words and short keywords. One word is usually not enough.