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Tesla BEV Competition Developments
I admit it did cause me to wonder where the Chinese will be in 3-5 years time.
But then I remembered Battery Day is coming.
Tesla's ability to continue to grow market share is not founded on the absence of competition, the foundations are:-
- Brand image
- Continuous Rapid Innovation
- Manufacturing Efficiency and Innovation
- Rapid and efficient scaling of additional production capacity
- Price reductions particularly in battery packs.
- Accelerating replacement of ICE sales with EV sales.
The Chinese getting a slice of the pie seems logical and inevitable.
Already the best of their EVs are at least worthy on comparing to a Model 3/Y, those are still 3-5 years behind, in some areas.
But you can bet the Chinese have tear down reports on a Model Y, and they will buy vehicles to tear down and reverse engineer.
They will do the same for Plaid Model S and Cybertruck.
In fact if Tesla ever stops innovating, the Chinese will probably catch up in 3-5 years time, but we know that will not happen.
However, I do think about what this means for the rest of the industry, and the pace of the transition from ICE to EV.
The other big takeaway was when it comes to Micro-cars, the Chinese have something for everyone, regardless of your preferred aesthetic. Add in competition for European EV Mirco-cars and future Indian EV Micro-cars, there is no compelling mission related reason for Tesla to rush into this segment.
What is true for Micro-cars is also true for the Chinese design aesthetic more generally, they have something for everyone, and some of it borders on the bizarre. But don't look at the worst examples, look at the best of their cars, in this area they are even closer to matching Tesla.