In Europe Jaguar sold 22,025 vehicles in H1 2020 and 3776 I Paces. That is 17%. That is a great number IMO
Globally, Jaguar sold 47,075 vehicles in H1 2020 and 5436 I Paces. That is 11.5%. That is a good number IMO
I-Pace is getting knocked off the BEV sales leader boards because they are a small brand with a small dealership network. Tesla Model Y,VW Group premium BE CUVs and other big boys are coming to the party now. For most people that refuse to buy a Tesla, given a choice between Audi and Jaguar generically they will choose Audi.
Jaguar's next XJ full size sedan iteration will only be offered as a BEV. No PHEV or ICEv version offered.
Obviously, Jaguar feels they can't transition their mainstream E-Pace and F-Pace CUVs plus their mainstream XE sedan as quickly as the British government would like. Whether it is because they don't see enough demand or they can't acquire the battery cells necessary or they can't substitute enough diesel powertrain manufacturing capability to BEV driveline capability is anyone's guess.