luvb2b thinks margins were bad. I can't buy that argument, at all. 75D's death vastly improved S+X margins, and the price cuts didn't come close to offsetting this averaged across the quarter. Even when you add in higher depreciation-per vehicle due to the lower volume, I just can't buy that notion. M3's mix was far richer than in Q4 (over a third at least AWD, over half at least LR - plus whatever LR and AWD sold outside EU and China - vs. mostly MR in Q4). Again, this should be more than offsetting the reduced prices and lower overseas margins. Then you have another quarter of general margin improvements - and we saw how much Tesla improved margins quarter-over-quarter in '18 (or in Q4, sustained them despite moving to a significantly lower ASP). This affects S+X too - paint, for example, supposedly became much more efficient in late Q4. Raw material prices are down as well.
I just don't buy the low margin notion. But we'll see.