No, not faintly true.... Sports teams don't, for example. That’s like a third of stories out there any given day...
Gotta fight the negligent kind of FUD with fact...
OK, let's do that.
Sports teams generate advertising revenue (even federation Football, about which they complain because of too few intervals for ads) so advertisers pay huge prices. (perhaps you've heard of Super Bowl ads?). Thus the Sports teams promotion is closely related to celebrity endorsements, they are a vehicle for advertising rather than the subject of the ads.
In order to make cogent arguments for or against Tesla advertising it is desirable to understand how promotion works. Advertising is one part of promotion, by definition is is paid for by the object of the ads.
Sometimes it seems that understanding marketing without studying the subject is somehow similar to opining on medicine or physics without studying the subject. Any normally intelligent person could understand them all at a useful level. None can be done without actually understanding the subject.
A sports team advertising itself is precisely analogous to George Clooney paying Nespresso for his endorsement.
We have had almost endless debates here about Tesla marketing, the vast majority without any real study about what marketing is in the 21st century. Without repeating many other posts, Tesla is adept at what was traditionally called 'word of mouth'. Tesla consistently takes promotional actions that attract future customer and maintains their attention. Ask any literate 11 year old anywhere, almost worldwide I think, and you'll find a tesla enthusiast, precisely because of continuing feature enhancement to attract them. That is part of marketing, called product. The clever part is in placement, another component, which puts those clever product features in a desirable product.
When we discuss these issues at TMC we're prone to confuse consumer expendable measures such as 'intention to buy' and endow those with enormous significance. Then we ignore the fundamental character of consumer behavior in consumer durables, 'owner satisfaction'. Again we lose the path with another set of metrics called 'things gone wrong' and 'ease of use'. Those two also are deceptive because 'things gone wrong' in automotive context acts to include software updates as 'wrong' and a downloaded correction of a flat as a 'recall'.
Overall nearly all the establish auto industry data assumes advertising at dealers, regional and national level in print, TV, internet with paid placement and multi-level expense si the correct and only model. That 'just ain't true'! A large part of angst today is caused directly by people and groups who are motivated to diminish what the Economist calls 'liberal democracy'.
We cannot make progress with anti-FUD when we are not equipping ourselves with the necessary tools, mostly knowledge, with which to fight back. I do not wish to be histrionic. I do think the challenges of the present day are destabilizing much of what we value in Tesla and TSLA.
Examining what actually happened on Dave Chapelle vs how is was reported and assumed can be one easily digested beginning.
Examining what Tesla achieved in China and elsewhere this quarter will also be instructive if we examine the data carefully. Much of the factual errors in current reporting will be obvious in a couple of weeks. Much of that has been well meaning reporting, but willfully ignorant.
There is much more to be said, but almost all of it is a severe misunderstanding of how susceptible a wide open medium is to misinformation. The entire marketing structure needs to be dramatically altered in this environment.
There are few people who understand how this environment actually works. Two prime examples are Elon Musk and Volodymyr Zelensky. Thinking carefully about what they have in common would be, I think, informative. Looking very carefully helps understand how to combat FUD, encourage supporters, and expand markets.
By the way, both of those help understand how dangerous it is to try to act on very short term data. Both are instructive in learning how to navigate during times of disaster.