Are you saying there is more demand than there is production at current prices? If that statement is true, why is there a need to reduce prices? Two things happen when there is a lot more demand than there is production - you see backlog that extends to many months, and to reduce the backlog Tesla increase prices and we have seen this in the past. And the opposite happens when demand is less than production at current prices - backlog goes down and Tesla then reduces prices. We have seen this too.
I am not saying there is less demand because there is a better product out there OR that there is competition for Tesla. My only point is that because of higher interest rates, weak macro economic conditions, increase in production capacity and probably for many other reasons, Tesla at this point in time has more production than demand and is having to reduce prices. Macro is not something that Tesla can control. So it is what it is. ASP in Q4’22 was 52K. My guess for ASP in Q123 is going to be around 48K or less. I am not criticizing Tesla in anyway. I was saying instead of doing only one thing (which is to cut prices), Tesla should also consider doing other things to generate demand which maybe potentially more cost effective and also they serve to inform people who may not be aware of why a Tesla is 1000 times better than everything else - whether that’s Autopilot, FSD, OTA, more range, better performance, superior charging network or so many other things that make Tesla such a no brainer.
Why assume that everyone who is in the market for a car knows that Tesla is a far far superior product? Why not spend some money to dispel the myths around EVs, and also show case the unique things that only a Tesla can do? I find it quite strange that so many people continue to choose BMW, Mercedes, etc. when a Tesla is so much superior in so many ways. How many of those people really know that they are choosing a far inferior product in almost every way (other than maybe better interior material quality)? How many people really know that a Model 3 is cheaper than a Camry when looked at from a TCO perspective? So why not communicate this and generate more demand that way rather than only doing one thing - which is to cut prices? Cutting prices increases affordability, yes, but it doesn’t automatically also convey the facts about why a Tesla is so much superior in pretty much every way, and that there is nothing in the market that even is comparable to a Tesla?