Frustrating how this topic is so decisive
.
Should Tesla do the traditional advertising of dumb auto commercials that I see during my NBA playoffs? The ones where there’s practically zero useful information in the add…..just tugging on stereotypes and feelings? Absolutely not. Would be a waste of time.
Should Tesla figure out how to educate the masses about how cheap their EV’s have gotten, how large their supercharger network is, etc..? Absolutely. And sorry to say but that’s going to require some form of traditional advertising.
We’re quickly approaching a price point for the 3/Y that put them at the ASP for their ICE counterpart segment. And I’m not talking about their luxury counterparts. A couple more price cuts and it becomes absolutely obvious that some form of educational advertising needs to happen to inform the masses.
This is only going to grow more obvious as Tesla grows in 2024 and 2025 and we’re talking 3-4 million a year. Yes the Cybertruck will be amazing advertising in itself once it ships. But the average consumer that’s looking at an Accord or a RAV4 needs to know just how much they would be saving on a 3/Y along with the other benefits of owning a Tesla. My family back East still repeat the typical stereotyping of Tesla including that their cars for rich people. Tesla’s gotta actually put in the work to change this.
Essentially put it this way. My parents only got their smartphone a few years ago. Like 17 years after the IPhone came out. It takes a long time for the masses to inform themselves on new technology. It seems to me that Tesla’s growth is simply outpacing the natural word of mouth/education growth for EV’s and for Tesla’s especially