I love to think that news tomorrow will lead with
OMG FORD LOSE $47,000 ON EVERY EV THEY SELL?????
But fords as-buyers play golf with most editors, so obviously it will all be
FORD STOCK ROCKETS AFTER BLOWOUT EARNINGS.
Its like nothing was learned from blackberry and kodak. Tesla have been around for over a decade now, showing all the established companies, WHAT to do and HOW to do it. They have even started sending them guidebooks on 48v, out of desperation that they get a clue...
...and yet they do not. I guess we can take solace in the laughable P/E ratio for Ford. I guess some long term investors can see just how likely they are to fail in the next five years. If I was a Tesla salesperson, if someone mentioned they were considering a mach-e or lightning, I might have to drop the $47k loss number. Does anyone REALLY want to buy an EV from a company with a huge incentive not to sell any, who may well not even survive to honor the warranty?
I knew Ford were rubbish at this, but honestly I let out an involuntary yelp when I saw just how bad it was.