Not how I'd run a survey, but I'm not Sir John Curtice -
Wikipedia
Not a survey/article that I would let fool me.
'Charlie Munger said in 1995 in his famous Psychology of Human Misjudgment speech at Harvard: “Show me the incentives, and I'll show you the outcome.” '
Methodology, they have up to 6000+ surveyed for
certain elements and then
"
Respondents are first asked which of the 100 most visible brands from the first survey they are familiar with. From there, respondents are asked to rate two of the 100 most visible companies that they say they are "very familiar or somewhat with" on nine dimensions of reputation to calculate a Reputational Quotient, or RQ®, score for each. The RQ® score determines the ranking of each brand in The Axios Harris Poll 100. Each company score is comprised of a statistically significant sample size of 325 respondents weighted to be representative of the U.S. Adult public on key demographics....
Lastly, we asked a third and final set of respondents a separate set of online surveys about contextual questions on topics related to brands and politics. "
The respondents had to choose
two of the companies they've heard of? Weird, huge focus on Tesla & political aspects in this.
Same Axios that did the survey? "Cox Enterprises Acquires Axios Media Inc. 08/08/2022"
Cox will accelerate expansion into more cities, more national topics and more premium content.
www.coxenterprises.com
Oh, that Cox Enterprises...
"
Cox Automotive is transforming the way the world buys, sells, owns and uses cars. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive is the world’s largest automotive services and technology provider with solutions for car shoppers, automakers, dealers, retailers, lenders and fleet owners.
The company has 25,000+ employees on five continents and a family of trusted brands that includes Autotrader®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital™ and vAuto®, among others."
With our technology, market intelligence, and products and services, Cox Automotive maximizes value for dealers, manufacturers and car shoppers. Learn more.
www.coxenterprises.com
I'll repeat -
"Charlie Munger said in 1995 in his famous Psychology of Human Misjudgment speech at Harvard: “Show me the incentives, and I'll show you the outcome.”"