SpaceX’s mission was to serve as “the Southwest Airlines of space”, drastically reducing the cost of space travel by building low-cost rockets. Engineers and machinists were to work together at SpaceX’s Los Angeles headquarters, and cost-saving would be the order of the day. If a part was too expensive, Musk would ask his engineers to design their own replacement.
The decline of the space programme had left American corporations thoroughly uncompetitive with their Russian counterparts. Bigger corporations like Boeing, fat on government contracts, had lost sight of the cost-saving possibilities: “They were building a Ferrari for every launch, when it was possible that a Honda Accord might do the trick.”