Interesting thread.... I am willing to bet no one, and I mean no one, was effected by the price drops more than me. I am not sure I am proud to make that claim, but compared to the sticker price price of the Teslas I own, there is a difference of $77k due to price changes if I were to buy my exact cars today as compared to when I bought them over the past 18 months. Those making the analogy to depreciation are not correct and do not understand depreciation and how that works. Those making a comparison to a drop in consumer electronics prices, particularly when newer models with more features are introduced are missing the point as well.
Essentially Tesla cost me $77k with their price reductions as the market value for the cars I own now will have their value based on the current market price of the exact same model. To be clear I have a Model S P100D - Original Sticker Price as configured - $165k, current price configured exactly the same $125k. Normally with every car I have owned they follow a general depreciation model (luxury / high end cars), 20% year 1, 12-15% Year 2 and 7%-10% each subsequent year. If I follow that model then my P100D should be worth about $122k after 18 months taking the higher of the depreciation model. Who would pay $122k when the exact same car new is $125k. This means I can actually expect my car to now be worth closer to $90k with the new pricing actually setting the starting point now. That means I have lost somewhere in the neighborhood of $30k+ in value due to price changes. The same analogy is true for my 100D X and my M3P.
Now am I going to sue Telsa? No, could not win and even if we could we would get almost nothing. I also am not sure what the basis of the lawsuit would be to be honest.
Am I unhappy that Tesla cost me a lot of money with capricious pricing decisions? Yes definitely I am not happy. Love the cars, but if it is going to cost me 45% depreciation over 18 months that may not be a price I am willing to pay in the future. Over $4k per month of depreciation cost for my P100D, I'll lease a McLaren 720s and put the $1k savings per month in my pocket.
Essentially Tesla cost me $77k with their price reductions as the market value for the cars I own now will have their value based on the current market price of the exact same model. To be clear I have a Model S P100D - Original Sticker Price as configured - $165k, current price configured exactly the same $125k. Normally with every car I have owned they follow a general depreciation model (luxury / high end cars), 20% year 1, 12-15% Year 2 and 7%-10% each subsequent year. If I follow that model then my P100D should be worth about $122k after 18 months taking the higher of the depreciation model. Who would pay $122k when the exact same car new is $125k. This means I can actually expect my car to now be worth closer to $90k with the new pricing actually setting the starting point now. That means I have lost somewhere in the neighborhood of $30k+ in value due to price changes. The same analogy is true for my 100D X and my M3P.
Now am I going to sue Telsa? No, could not win and even if we could we would get almost nothing. I also am not sure what the basis of the lawsuit would be to be honest.
Am I unhappy that Tesla cost me a lot of money with capricious pricing decisions? Yes definitely I am not happy. Love the cars, but if it is going to cost me 45% depreciation over 18 months that may not be a price I am willing to pay in the future. Over $4k per month of depreciation cost for my P100D, I'll lease a McLaren 720s and put the $1k savings per month in my pocket.